MSCH-C 101 Study Guide - Fall 2018, Comprehensive Midterm Notes - Speaker Of The United States House Of Representatives, Baby Steps, Robert E. Lee
MSCH-C 101
MIDTERM EXAM
STUDY GUIDE
Fall 2018
Day 1: Thursday August 23rd
What is media?
• The C101 Big four questions (and sub-questions)
o What is media?
▪ Both as a concept, professional field, and general area of study
o Where does it come from?
▪ How is it made and managed?
1. Who does this?
o Where is it going?
▪ How has IT changed in the past/will IT change in the future?
o How do we deal with it?
▪ How is it changed US in the past/will it change US in the future?
• Media as a Mediator
o Mediator: Facilitates/Makes two things that are related possible
o Media: Any tool or technology used for sending and/or receiving
messages
▪ Human → Media → Human (Older) : Human to Human interaction
▪ Media → ← Human (Now) : Media to human and/or human to
media interaction (automated programing)
• Media vs. “Real World”
o What is the determining factor in your mind?
▪ Can we really even say anymore?
o Have media fundamentally changed us?
find more resources at oneclass.com
find more resources at oneclass.com
o What makes a medium successful?
▪ It allows us to more effectively/efficiently do what we already want
to do
• Media ubiquity
o Media vs. the real world is the wrong focus
o Media are so ubiquitous there is now only THE WORLD- it’s
connected/the same
• Implications of Media Ubiquity
o Cannot consider human behavior without thinking about media’s role
o Cannot consider media’s impact without understanding human behavior
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
It allows us to more effectively/efficiently do what we already want to do: media ubiquity, media vs. the real world is the wrong focus, media are so ubiquitous there is now only the world- it"s connected/the same. Implications of media ubiquity: cannot consider human behavior without thinking about media"s role, cannot consider media"s impact without understanding human behavior. More information has been created since you were born than had been created in all of human history prior to your birth: the challenge of selection. Passive exposure: more of our contact with messages in passive than we think, our culture is a grand supermarket of media messages, we aren"t interested in most items, we filter most information out. Automaticity: a state where our minds operate with little or no. Conscious effort from us: like an automatic pilot, state of, in essence, mindlessness, mostly done out of necessity, automaticity. Great for filtering out almost all media messages: gets us through the day.
