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Study Guides for Professor Shrank

KEAN UMKT 3510Professor ShrankSpring

MKT 3510 Study Guide - Final Guide: Cognitive Dissonance, Reference Group, Subculture

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Consumer behavior final study sheet 12th edition: describe each component of the tri-component model (abc model). The abc model emphasizes the interrel
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KEAN UMKT 3510Professor ShrankSpring

MKT 3510 Study Guide - Midterm Guide: Relationship Marketing, Social Marketing, Brand Loyalty

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Why is it important and widely practices by marketers: relationship marketing is a marketing technique that focuses on customer loyalty and long-term c
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