MKTG 35035 Study Guide - Final Guide: Iphone 7, Imessage
Document Summary
Follow the links below to three ads that apple used to promote the iphone 7 when it was introduced. Why do you think so: the second ad did the best job of promoting the utilitarian value of the iphone 7. It explained all of the features of the iphone and also the hardware of it. Why do you think so: the third video did the best job at promoting the social value of the iphone 7. I remember how cool it was when i got the iphone 7 and i could send stickers in imessage! Why do you think so: the first ad did the best job of promoting the hedonic value. It was an intimate ad focused on a couple taking photos of each other and their surroundings. Why do you think so: i think the second ad did the best job of promoting the iphone 7 overall! It mentioned the processor, the camera, and even the colors.