PSYC 104 Study Guide - Midterm Guide: Memory Rehearsal, Microsoft Powerpoint, Implicit Memory

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Ways to study things: non-experimental methods, archival research, naturalistic observation (*avoid demand characteristics, case study (example: use this to study serial killers, survey (measures attitude, opinions, and beliefs, psychological tests (e. g. , iq test, mmpi, bdi, inkblots) Allow you to predict relationship between variables. Positive (+) or negative (-): range of possible values (-1--- 0--- +1) Identifying and ruling out spurious relationships resulting from common-causal relationships. What is a common-casual variable: there could be something else responsible for the correlation, example: as shoe size increases, iq increases -> age is responsible. Social desirability - demand characteristics: double blind experiment: researcher and participants are both clueless of what is going on/who is receiving what. Experiments: allow you to establish cause and effect, conducted in a well-controlled environment- not necessarily a laboratory, random allocation/ assignment. Pros: easy to replicate- due to standardized procedures, control of spurious/extraneous variables, challenges, low ecological validity- artificial settings, experimenter bias.