CMST 2060 Study Guide - Midterm Guide: Scantron Corporation, Multiple Choice, Eaves
Document Summary
Ethics- socially accepted standards that we use to determine right from wrong and good from evil: derived from ethos. Aristotle- father of public speaking: ethos- intelligence, character, and good will that a speaker communicates during a speech. Values- socially shared ideas about what is good, right, and desirable. *habit of respect for descent- see different points of view as a challenge rather than a threat. Mccarthy accused innocent people of communism just so he would gain popularity and get re-elected. Romney wearing jeans to not seem rich: avoid band-wagoning, use current information, never try to be purposely ambiguous, know demographics of audience, ex. Age, gender: talk to audience, not above audience, don"t act too good or better than your audience. If they keep looking at the clock, obviously they need to leave: don"t go overtime, at close of interview, last question should be is there anything we haven"t hit on that would give to my research? .
