HIST 1001 : Final Exam Sources-HIST1001-Dietz
Document Summary
Mkt 3401 exam 1 terms wants and needs and to meet organizational objectives but also to preserve or enhance. Chapter 1 have than on the desires and needs of the marketplace sales techniques are used and that high sales result in high profits delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing the activity, set of institutions, and processes for creating, communicating, Exchange people giving up something in order to receive something they would rather. Product orientation philosophy that focuses on the internal capabilities of the firm rather. Sales orientation the ideas that people will buy more goods and services if aggressive. Market orientation philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer"s decision to purchase a product. Societal orientation the idea that an organization exists not only to satisfy customer individuals" and society"s long term best interests.
