HIST 2057 Study Guide - Quiz Guide: Associationism
Document Summary
Consumer culture and advertising: disaccumulation a process where there is an excess of good being produced shifts from an economy based on production to an economy based on consumption it is not about how much a company can produce, but about how much consumers want marginal differentiation one way to increase demand is through advertising consumers begin to want certain brands as a result, stores begin selling multiple brands stores begin to grow. B. hoover"s response believed that the government should do something, but he did not believe in passing out freebies people should get things such as soup kitchens but from private charities he believed that his main role was as a cheerleader meanwhile, things are getting worse people begin to refer to anything negative as hoover bums that use newspapers as blankets called hoover blankets he very quickly becomes the enemy.
