Clothing - communication tool: george p. fox said, fashion is and has been and will be through all ages, the outward form through which the mind speaks to the universe. Fashion in all languages designs to make shape, model, adapt, embellish and adorn. : famous designer miuccia prada said, what you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion industries: definition those engaged in manufacturing the materials and finished products used in the production of apparel and accessories for men, women, and children. The broader term for this is fashion business: defined as solely the production of garments, accessories or shoes. Goal: know & understand the customer so well that the product or services sells itself*** Fashion merchandising: planning required to have the right fashion-oriented merchandise at the right time, place, quantities, prices & sales promotion for specific target customer.