MC 2015 9 (got 94% in the course)

39 Pages
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Department
Mass Communication
Course Code
MC 2015
Professor
All

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Description
MC2015PrinciplesofDesignBasinDesignPrinciples1ProportionelementsizedeterminedbyrelativeimportanceandsurroundingelementseverypageneedsdominantfocalpointPurposeistoorganizeandaddvisualinterestMaintaincorrectproportion2ProximityrelateditemsshouldbegroupedclosetogetherwhenitemsareclosetheybecomeonevisualuniteasiertoREADPurposeistoorganize3EmphasisusedtocatchtheviewersattentionshouldbebasedonavisualhierarchyUsesizescalecolortypeetcforemphasis4AlignmentnothingshouldbeplacedonthepagearbitrarilyeveryitemshouldhaveavisualconnectionwithanotheritemonthepageAligningitemscreatesstrongcohesiveeffectPurposeistoorganizeandunifybeawareofoddspaces5RepetitionrepeatsomeaspectofthedesignthroughoutentirepieceunifiesandstrengthenspiecebytyingtogetherseparatepartsifstorycontinuesontoanotherpagePurposeistoorganizeunifyandaddvisualinterest6ContrastIftwoitemsarenotexactlythesamemakethemdifferentForcontrasttobeeffectiveitmustbestrongPurposeistoorgandaddvisualinterestPositionalContrastdoneforspecificreasonSizeContrastColorContrastShapeContrastTypeContrastTypefaceCaseSizeReverseWeightPositionItalicTextureColorRotationTHEBIGPICTUREmessageaudiencemediumCommunicationAttractivedesignAestheticallypleasing9102012
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