MC 2015 Study Guide - Final Guide: Spot Color, Html5, Mobile App
Document Summary
12 t/f, 25 multi choice, 9 fill in blank (no word bank) 4 short answers (not essay, just needs key words) Typography: serif/sans serif, anatomy of type, ledding, kearning, and other terminologies. Color: difference betw rgb and cmyk, know color schemes (monochromatic, etc. ), color terminology (hue, saturation, etc. how is color used in design. Infographics: which publications started them, which kinds are there. Newspaper layout: alignment rules, layout rules, what are stories and how do you layout body copy, know diff between vertical and horiz stories (like how do you place the photos differently?) Photography: cropping, tips on taking photos, lighting, framing, know what photography adds to vis comm as a rule. Visual technology: api, html 5, responsive html, know impact of mobile communication (smart phones and how they change communication), facebook and such and their impact on communication. How to get files to printer (72 vs. 300 dpi) Know elements of a logo, how color affects a logo.
