MC 2015 Study Guide - Midterm Guide: Typography, Serif, New York State Route 17K
Document Summary
Anatomy of type: stroke: any line which makes up a letterform, counter: the negative space which is fully or partially endorsed by a letterform, serif: short term stroke extending off the main stroke of a letterform, serif type (times family, best for body text in print, sans serif type (arial, most effective for body text in digital. Elements of contrast: type size, weight thickness of the line, type styles, combine fonts that are significantly different don"t use two fonts of the same family in one design, thoughtful about what the fonts are good at (readability) 10 11 point: column format, text legs should be at least 4 5 lines, story shapes rectangles, rectangle, l shaped text, u shaped text, pic is the full length picture, headline, text, caption, make one picture dominant, balance sizes and locations of photos, any block of text other than a caption or headline text legs 4 5 lines long.
