MC 2525 Study Guide - Midterm Guide: Online Identity, Kinesics, Web 2.0
Document Summary
Mc 2525 exam 2 study guide and examples. How to network using linkedin: identify your goals, skills & experience, start & manage your profile. Rolf anderson"s model of personal selling: prospecting and qualifying, planning the sales call, approaching the prospect, sales presentation, negotiating resistance/ objections, closing the sale, servicing the account. How to think of the interview as persuasion: Interviewing is often face-to-face: impression management using non-verbal cues. Impression management: prospecting and qualifying & planning the sales call are interview preparation, do your research; know your interviewer(s, anticipate face-to-face mode of interaction, prepare your message, kinesics. Non-verbal cues & kinesics: kinesics= non-verbal cues: eye contact, bodily posture, facial expressions. Interview preparation: the opening- eye contact, hand shake, bodily expressions, question & answer period, open and closed questions. Open: tell me about yourself: what is important for them to know. Previous job experience: primary and secondary questions.
