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Exam 2 Notes

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Louisiana State University
Mass Communication
MC 2525

Personal BrandingMC 2525 Exam 2Alex Cook on personal branding lectureHow to BeThink Professional Online and Face to FaceDoes what you put online effect you23 of Americans dont think what they do online has ever impacted their chances of getting a job admission into college etcYour online branding to your online reputation follows you people are talking about you70 of employers say that candidates have lost opportunities because of online reputations85 of employers say that online reputations have had a positive impact on candidates applicationSocial Media Social NetworksSOCIAL PERSONAL PROFESSIONALHow do you go from using social media for personal purposes to professionalStep One Actively Build Your BrandoWho am I online Google yourself check your privacy settings begin to manage your online identity check photo tags from others create your own personal webpage or start with an AboutMe pagePersonal Webpage essentials about page contact info links to all online content getting your own domain name spendon webpagegodaddycom if REALLY serious learn about SEO keywordsGoogle AnalyticsStep Two Get Networkingo50 of jobs have been found through professional networkingPersonal BrandingMC 2525 Exam 2oLinked in175 million members200 countries2 million companies have their own pages 40 international150 industriesWhere do I beginIdentify your goals skills and experience think about key words only put in jobs that relate to what job youre interested inStart and manage your profileDont think its enough to have a profileoDo your research via advanced search to see where professionals in your desired feild started outcareer paths company pagesgroupsoReach out research your primary contacts ask primary contact for information email secondary contact for advice make sure to make email professionalLook up linkedin grad videoGranovetters Strength of Weak Ties explaining Linked Instrong ties family close friends
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