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Study Guide

MC 2000- Midterm Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)


Department
Mass Communication
Course Code
MC 2000
Professor
L.Apcar
Study Guide
Midterm

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LSU
MC 2000
MIDTERM EXAM
STUDY GUIDE

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MC2000 1/15/16
Rolling Stone Article: A Rape on Campus
Questions Raised
Half-identification of other main figure in the
article. Rationale?
Is he ultimately identified because of other reporting
in the story?
No explanation for the use of partial names
Accuser requests that Rolling Stone not check her
story with the accused man
Accuser requests that Rolling Stone not contact any of
the men who participated in the attack
Checks made with the fraternity, but it said it had
questions about the evidence in the article
o Did it have a party on the night Jackie
describes?
o Is there an upstairs room?
o Was a glass table broken?
Did a boy named Drew work as a lifeguard?
Was he a member of the Phi Psi fraternity?
Why doesn’t the reporter contact the two alleged
rapists Jackie describes?
o The lifeguard and the “beer bottle guy”
Pitch black room but all of this detail? Broke glass
table, shards of glass, no one turn on light for
hours?
A man hits the woman in the face with a fist and no
one reacts? Plausible?
No one notices Jackie leave the fraternity after she
wakes up?
Friends counsel Jackie not to report it sketchy,
real friends don’t do that after you think you’ve just
been raped
Did anyone check with these friends?
Overall, this story isn’t a full picture of the whole truth
of what happened.
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MC2035 2/17/16
How Advertising Works guest lecture: Dr. Yongick Jeong
What is your generic term for a sweetened carbonated
beverage?
o Soda, pop, coke
What words do you use to address a group of two or
more people?
o You guys & y’all
What do you call the miniature lobster that live in
lakes and streams
o Crawfish, crayfish, crawdad
What do you call the long sandwich that contains cold
cuts, lettuce, and so on?
o Poboy, sub
What do you call it when rain falls while the sun is
shining?
o Sunshower, the devil is beating his wife
Advertising Is…
Any paid form of non-personal communication about an
organization, product, service, or idea by an
identified sponsor
o To be considered advertising, communication
should have the following characterisitics:
Paid for the space or time for an ad
message generally must be bought
Non-personal Delivered through mass
media
Identified sponsor
Intention to persuade
What People Think
Audiences rationally infer that only high quality
products are able to afford advertising expenditures
o Particularly well-known brands like Apple
For less known brands, people do not entirely trust
their claims
Negative view
o Advertisers should save their money and pass
along savings to shoppers
Key Players in Advertising
Advertisers or manufacturers
Media (e.g., TV, print, Internet)
Advertising agencies
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