MC 2000 : MASS COMMUNICATION STUDY GUIDE
Document Summary
Media literacy: what is communication, transmission of a message from a source to a. Reciever: define medium and media, medium-the means od sending information, media- plural of medium, what is mass communication, the process of creating shared meaning between. How is media literacy different than basic literacy: literacy- the ability to effectivily understand. And use written or printed messages: media literacy- is broader: the ability to access, Variety of forms: media literacy is different from basic literacy. Numerous ways: are media messages constructed, yes, are media messages created and distributed within political and commercial environments, yes, six media literacy principles, the media construct our individual realities, the media are influenced by industrial/financial. Made in the process of creation: evaluate the audience: who is intended. Differently: determine the institutional purpose: ties to. Pressures/context: analyze the content: what values, lifestyles. Stereotypes our understanding: identify the creative techniques: what is being. How does it relate to media: the theory of knowledge, especially with.
