Mass media should be thought about in these three different ways. Mass media as communication and mass media as technology. Mass media is defined as technological vehicles by which complex organizations produce content that is disseminated to an audience. Anytime a message is communicated between two people and it isn"t done face to face, a mediated message has been communicated. Group communication: one on more than one communication, closer to one-way communication but sender can still get lots of feedback from audience, ex: organizations, families, sports teams. Know how to tell the difference between these four types of communication. In order to understand mass communication, we need to know what goes on when any type of communication occurs. The linear model of communication is a great way of breaking down the different pieces of communication. Sender -> message -> mass media channel -> receivers -> effect.