MC 2000 Midterm: EXAM 3 STUDY GUIDE (highest grade in class)

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18 Jun 2014
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3 media buying depends on: stage in the product life depends on where the product is and whether it is new on the market or old, market share, advertising habits of key competitors, media buying you select the ad media demographic segmentation, broadcasting vs. narrowcasting strategy. Branding: emotions halo effect , we already know what brand we like and we don"t even concider other brands, example: generic brand peanut butter v. jiff, clothes a lot of people connect our sense of identities with a particular brand. Product: when you have an advertisement that is embedded within another advertisement, example: et promoting reeses pieces, advertisers want to spend money to get their product in particular movies, you cant skip over this kind of advertisement no overexposure because only one brand is in a movie, example: american idol all about product placement texting to participate.

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