MC 2000 Study Guide - Midterm Guide: Semiotics, Reinforcement, Observational Learning

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Transmission of a message from a source to a receiver. ~define medium and media medium: sending information/ media: plural of medium. Process of creating shared meaning between the mass media and their audiences. Literacy is the ability to effectively understand and use written or printed messages (understanding how to read), while media literacy is broader. It is the ability to access, analyze, evaluate and communicate messages in a variety of forms. ~six media literacy principles you should be able to recognize and apply these: Along with our personal experiences and observations, media help us create our own individual notions of reality. Media materials are created with specific purposes in mind. They are constructions (human creations that present a script about the culture. ) Majority of media messages are produced by organizations in a commercial setting. Within context of media, politics refer to how governments regulate media, court decisions about media and interest groups desire to change what media do.

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