MC 2525 Study Guide - Midterm Guide: Smartphone, Cognitive Dissonance, Stumbleupon

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18 Jun 2014
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The digital landscape: fragmentation, personalization, control, two-way, access, share & create, ubiquity, speed, permanence, searchability, ability to update, ability to remix, targeting. Digital landscapes: fragmentation and digitization, subvert the top-down, passive, one-way flow of info, many to many dynamic, access, share and even create media content, when they want, how they want, and wherever they want. Mobile: over 6 billion subscriptions, most popular way to get on the web, overtake pcs as the most popular way to get. 77% of world population on the web: americans now carry more smart phones than non-connected phones, multitasking while watching tv. Smartphone users spend 2/3 of their time on apps. It"s less and less about the open web. Thin are web based still have to be connected to the internet. Thick heavier file because don"t have to be connected to the internet. New york time out of print by 2020.

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