MC 2525 Study Guide - Collective Intelligence, Intertextuality, Transmedia Storytelling
Document Summary
Ideally each medium makes its own unique contribution to the unfolding of the story: a story that expands across multiple media: both digital and analog, key is that story repeats less and expands more, unique pieces of content in each channel, extension vs. adaptation(cid:224) harry potter= adaptation of a book to the screen; taking a book and repeating it on a screen isn"t exactly transmedia. Collective intelligence we can collaborate: digital, mobile, social, always on, true convergence, many to many dynamic create it how and when we want, access, share, and even create media content. Write the story: seven story archetypes: overcoming the monster, rages to riches, the quest, voyage and return, comedy, tragedy, and rebirth, overcoming the monster, rags to riches, the quest the most used device heroes, daybreak, the art of the heist, voyage and return lost, the hire, the matrix, comedy old spice commercial, tragedy don"t see it as often, rebirth district 9 alien movies.
