MC 4090 : MC 4090 Study Guide Final Exam
Document Summary
Christians book chapters 6-17 and their thematic approach. Chapter seven: advertising in an image-based culture: making the same different: branding (bottled water, stereotyping attitude (abercrombie and fitch, she"s only four! The hyper-sexualization of young girls: real beauty: responsible images. Chapter eight: the media are commercial: marketing u. s. latinidad, media gatekeepers: sorry no admittance, shocking: the case for due diligence, welcome to madison and vine (lady gaga and miracle whip) Chapter ten: public communication: what happened to mr. ethics, publicity and justice, the many friends of the candidate, bundling campaign support (paying to have a seat at a dinner with potus) Chapter eleven: telling the truth in an organizational setting: private issues and public apologies (tiger woods, walmart-ing across the nation, this news story is brought to you by . Chapter twelve: conflicting loyalties: new clients, thank you for smoking, tragedy at the mine, accelerating recalls.
