MKT 3401 Study Guide - Midterm Guide: United Breaks Guitars, Brand Management, Airline Ticket
Document Summary
January 17, 2017: his friends took him to d. c. to see real estate. Thomas owns real estate here and one of his friends sold 230 billion dollar sports illustrated building. Washington city in april, his friend picks them up at the airport, tells them they"re going to the congressional country club ( the club ). His friend"s dad is a member of that elite country club so this is why you play golf. he hadn"t seen his friends parents since his friend got married. The menu comes, they get their order taken, and daddy kamp looks at him and says, so what do you do? thomas tells him he teaches at the local university and that he helps with attorneys. Dad kamp (who is a lawyer) asks what he tells them. Thomas says he tells him that he tells the attorneys what they can do to be better as a company.
