MKT 3401 : Best MKT Test 1 Guide
Document Summary
Question #3: things companies look for : interpersonal communication skills - #1 trait, interactions with people, write/speak well, teamwork even when member have differences. Support other presenters at an interview: honesty can you be trusted with confidential information, core competency - what are you good at? (ability how good are you?) The clothes weren"t modern and were discounted (idea of cheap), made them modern and did away with discounts. Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of customer satisfaction. Satisfaction is largely influenced by the value of services provided to customers. Value is created by satisfied, loyal, and productive employees. Employee satisfaction, in turn, results primarily from high-quality support services and policies that enable employees to deliver results to customers. employee job satisfaction profit customer value customer loyalty customer satisfaction. Question #11: personal branding formula = p1 + p2 * v (personality + performance * visibility)
