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Midterm

Study Guide Test 1

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Department
Marketing
Course
MKT 3401
Professor
All Professors
Semester
Spring

Description
MKT 3401 Exam 1 Study GuideWhat is important to be successfuloKnow how to market yourselfoKnow how to sell yourselfoNetworking knowing peopleoMaintain contactsWhat traits are needed for successoCreativeoAggressiveFace failure and regroupoSmartoHonestyAccording to Al Mehrabian how do you sellpresent yourselfo38 of presentation is vocal deliveryBeing aware of voice toneRate volume and pause are also criticalo55 of presentation is visual deliveryMost important factor is facial expressiono7 of presentation is verbal arrangement3 key marketing conceptsoCreating customer valueBenefitscostscustomer valueoCustomer satisfactionHow you can make their experiences pleasantoDeveloping longterm relationshipsFind out interests of the other partyBe more forgiving about failuresRelationship brings trustCredibilityoHow people perceive you and your believabilityVery negativeVery positiveNeutral
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