Study Guides (248,404)
United States (123,353)
Marketing (97)
MKT 3401 (55)
All (27)

Test 1 Notes (got the best grade in class)

12 Pages
Unlock Document

MKT 3401
All Professors

MKT 3401 Notes For Test 111713First Lecture ClassJohn CampJohn Camp says What is required to be successful in business1Market Yourselfbe able to bring in clients2Sell Yourself3Know People4Maintain ContactTraits need to be more successful with others1 Be Creative2 Be Aggressive3 Enthusiasm4 Smart5 HonestyHow do you sell yourselfoConcept of likeabilityoLikeabilitymost impact onWhat makes you likeableo38 most impact you have on someone is judged on VOCAL DELIVERYTONE will define youimpact your personal brandingo55 visual deliveryFacial expressionlikeable lookoDefault looklook have when not speakingMeans nothingIt takes 124 of a second for an image to be createdDefault look eye contactgets you in more trouble that othersEye Contacto7 emotional impactVerbal arrangement of messageGot to have the contact12213Personal BrandingPersonal Branding formula by Steve GuyzeroPBP PV x T12PBPersonal BrandingPPerformanceDoes Matter1PPersonalityin likeable way2VVisibilityTTrustwhen lost destroys personal brandPersonal BrandCompanyCredibilityTrustSincerityKnowledgeExperienceSuccessPosition in OrganizationIdentificationAssociation weakestPersonal Brand12413Marketing Management Philosophy1Production OrientationoCompany looks inward to see what best product is and produce itNot worried about consumers May not have the market
More Less

Related notes for MKT 3401

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.