MKT 3401 Study Guide - Midterm Guide: Mass Marketing, Delta Air Lines, Marketing
Document Summary
Mr. karam met up with an old friend (charles), talked with his wife, charles does real-estate; mr. karam rode around lsu showing her small houses he owns. D. c. charles sold sports illustrated building for 237 million. Went to the club house of congressional country. Club, talked to mr. camp (retired father of charles" wife) and told him that he teaches mktg and help attorneys, mr. camp hires for the firm and he tells mr. karam what to teach. To be successful you must: know how to market yourself- make people believe in you and like you, know how to sell yourself - make them want to buy from you, not someone else. Likeability (personal brand - your impact on people) According to al mehrabian, how do you sell/present (personal brand) yourself: Rate, volume, and pause are also critical. 7% of presentation is verbal arrangement: know people - networking, connections, maintain contacts - stay in touch with people.
