MKT 3401 Study Guide - Final Guide: American Marketing Association, Marketing, Customer Satisfaction
Document Summary
Marketing is defined as producing, promoting, and selling products: true, false. Other: according to the american marketing association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large, true, false. Other: an exchange cannot take place unless each party in the exchange has something that the other party values, true, false. Other: sara lee industries spent considerable money and time developing a crustless bread. Prior to the introduction, the company had not conducted market research among its customers, but it was confident that its science and technology department had produced a successful new product. Based on this example, sara lee is a good example of a production-oriented company: true, false. Blooms level ii comprehension: the focus of a production-oriented firm is on what it can make or do best, true, false.
