MKT 3401 Final: Chapter 2 test bank
Document Summary
The manufacturer of macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers: true, false. Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. Other: berkshire hathaway inc. , a large property insurance company, owns a large chain of jewelry stores and has recently purchased russell corporation, a manufacturer of sporting goods. Hathaway uses a market penetration strategy: true, false. Other: when the internet auction company ebay opened a version of the company called ebay france for the french market, it was an example of market penetration, true, false. Market penetration is the strategy of selling more to the existing customers. This is an example of a market development strategy, which is attracting new customers to existing products. Other: a market penetration strategy entails the creation of new products for current customers, true, false. This is an example of product development strategy.
