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Summer 2013 MKT 3410 Notes (aced the test and got 96%)

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Department
Marketing
Course
MKT 3410
Professor
All Professors
Semester
Spring

Description
SportsMarketingIstheTebowhireagoodhireITDEPENDSSagacityvisionofthefutureToexecuteonanideayouhavebeforeanyoneelseKeystoNegotiation1BewillingtonegotiateselliDontbeacowardiiExLSUscoreboardwithpanelthatrotateswithpurpleTigerStadiumandacorporatesponsoraGothroughachainofcommandaContactExxonbJerryDenariorebuiltthefootballprogramcACTIVATESELLiiExRayLewisastudentwithanideatohaveallnetsinNFLtohaveaNikesymbolonthemaLearntoassemblethenetandhowitworksbecausethatswhatyoullbeselling2PersonalBrandLikeabilityiPerceivedImagetheactualwaypeopleseeyouthaIn124ofasecondabrandcanbecreatedbAthinsliceofonesPersonalBrandin10secondswillbethesameasifyouspendanhourwiththepersoncCanyoucreateabrandthatslikeabledExSabankeptuphisappearancebecauseitmatterstopeopleeExMichaelJordanaNBAneededafacefortheirbrandbChoicesCharlesBarkleyforeignguyMichaelJordancTheysayaguywholookednotlikeableHesaidtohimselfIfImgoingbesuccessfulIneedtobemoreattractivebecausethecameraisalwaysonmefExShaqandBigguysdontselliiDesiredImagewhatyouwantotherstoseeyouashowyouthinktheyseeyou3CredibilitymustbetrustworthyineverythingyoudoandsayiSourcesaTrustbExpertiseExperiencecIdentificationAssociationdPositionStatusSuccesseCharismaLikeabilityTraitsFacialExpressionsdrivingforcebehindhowpeoplearegoingtoperceiveyouDefaultLooklookyouhaveonanormalbasiswhenyourenotdoinganythingWhenyouhaveanunlikeabledefaultlookittaintspeoplesperceptionofyouWhydowehateJordanJeffersonsomuchHeneverhadagoodlooktoneRickywasMVPwhenLSUwonNationalChampionshipin2007KaramwasaskedtohelphimbuthedidntwanttoworkwithKarambecausehethinksKaramisonemeandudeEverytimeRickyseesKaramhelooksmean
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