MKT 3411 Study Guide - Midterm Guide: Sunk Costs, Viral Marketing, Ridley Scott
Document Summary
You regret it because you"re so full: affect behavior cognition. Learning process examples: buying a new pair of jeans: standard, evaluating a potential significant other: experiential, eating at a fast food restaurant: low-involvement, encountering a new culture while traveling: experiential. You now have cognitive dissonance because you like it but it"s bad for you: eliminate: stop drinking coke or willful ignorance- i didn"t hear it. I"m going to ignore it. : add: exercise, add miles to your run, change: start drinking coke zero instead. Theories of attitude formation: self-perception theory: when we observe our own behavior to form an attitude; happens in ambiguous circumstances/scenario, ex: go out to eat, order something new, and can"t decide if you like it. You ate the whole thing, so you assume you liked it: social judgment theory: new attitudes we form are often influenced by our preexisting attitudes, ex: i don"t like sports cars because they are flashy.
