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MR Process Pretest


Department
Marketing
Course Code
MKT 3413
Professor
All

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MKT 3413
Fall 2014
Marketing Research Process Reality Check
Answer each of the following questions before class and bring this document to class. The
answers will be revealed during class so you can compare your guesses to reality.
1. What do you think is the demographic profile of customers of Hollywood Casino (a
casino located in Baton Rouge)?
Gender: ____ Age range: _________ Marital status: _________
Income range: _________________ Education complete range: _________
2. What type(s) of entertainment do these customers prefer to enjoy in the casino’s
lounge? Choices: Celebrity appearances, Comedians, DJ, Hypnotist, Impersonator,
Magician, Musicians
_____________________
_____________________
3. For a well-known entertainer of the type most/least desired how much are
customers willing to pay? Choices: 0-5 dollars, 6-10 dollars, 11-15 dollars, 16-20
dollars, more than 26 dollars
a. For the most desired well-known entertainer type? _____________________
b. For the least desired well-known entertainer type? _____________________
4. For an unknown entertainer of the type most/least desired how much are customers
willing to pay? Choices: 0-5 dollars, 6-10 dollars, 11-15 dollars, 16-20 dollars, more
than 26 dollars
a. For the most desired unknown entertainer type? _____________________
b. For the least desired unknown entertainer type? _____________________
5. What music genre do customers want to hear in the lounge? Circle your answer.
Choices: Blues, Country, Dance/Party, Hip/Hop, Rock, Swamp Pop, Jazz, Zydeco
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