POLI 2051 Study Guide - Midterm Guide: Internet Television
Document Summary
What determines the accuracy of a poll? the way the sample is selected the size of the sample the way the survey is put together: question wording survey responses on welfare vs. assisting the poor leading questions social desirability question clarity double barreled question question require knowledge the person doesn"t have, question ordering. In defense negative ads: more likely that positive ads to be about issues and be specific about those issues, more likely to contain facts but are the facts true, more likely to be important issues of the day, why do candidates attack, especially since we are generally against negativity, we remember negative ads better than positive ones, out of fear. Money or other services available to members: purposive using the appeal of organizations stated goals to attract members, solidary the sense of pleasure, status or companionship that arises out of meeting with like minded others.
