Study Guides (247,995)
United States (123,267)
Psychology (665)
PSYC 2040 (41)
All (38)

Chapter 7 Persuasion

4 Pages
142 Views
Unlock Document

Department
Psychology
Course
PSYC 2040
Professor
All Professors
Semester
Fall

Description
Chapter 7 PersuasionPersuasionProcess by which a message induces changes in beliefs attitudes or behaviors Paths to Persuasion Central Route Occurs when interested people focus on the arguments and respond with favorable thoughtsMore durable and more likely to influence behaviorPeripheral Route occurs when people are influenced by incidental cues such as a speakers attractiveness focuses on cues that trigger automatic acceptance without much thinking superficial and temporary attitude change Elements of PersuasionThree elements significantly affect the persuasiveness of a message 1 The CommunicatorCredibility Attractiveness2 The Message Reason versus emotion Discrepancy Onesided versus twosided appeals Primacy versus recency3 The Audience Age Thoughts concerning the message Elements of PersuasionThe Communicator CredibilityCredibilityIncludes characteristics such as BelievabilityPerceived TrustworthinessPerceived Expertise Elements of PersuasionThe Communicator CredibilityGaining CreditabilitySpeech styles speak confidently eye contact Influences perceived trustworthiness speak quickly Arguing against own selfinterest specifically influences perceived trustworthiness Suffering for your beliefs Eg Gandhi
More Less

Related notes for PSYC 2040

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit