MAC 143 Study Guide - Midterm Guide: Newspaper Preservation Act Of 1970, Metropolis Daily, Commercial Press

131 views18 pages
12 Oct 2018
Course
Professor
60 Multiple choice questions
1.Company that owns several papers throughout the country
A.
B.
C.
D.
2.Individualism
A.
B.
C.
D.
3.In most news reporting, especially abroad, reporters judge other countries and cultures based on how "they live up to or imitate American
practices and values
A.
B.
C.
D.
4.File reports from other major cities
A.
B.
C.
D.
5.Commercial outlets that contract with newspapers to provide work from the nation's best political writers, editorial cartoonists, comic strip
artists and self help columns
A.
B.
C.
D.
6.Equivalent of a quote in print newspaper, is an expert (etc.) responds to something
A.
B.
C.
D.
Interstitials
Newsworthiness
Newspaper chain
Boutique Agencies
In most news reporting, especially abroad, reporters judge other countries and cultures based on how "they live up to or imitate American
practices and values
Occurs when reporters stake out a house, chase celebrities in packs or follow a story in such herds that the entire profession come under
attack for invading people's privacy
National and metro dailies who's front page was events, issues or experiences that deviate from social norms, journalists as city "monitors"
Remains the most prominent value underpinning daily journalism, rewards the rugged tenacity needed confront and expose corruption
Interpretive Journalism
Ethnocentrism
Objective Journalism
Herd Journalism
Joint Operating Agreement (JOA)
Commercial Press
Space Brokers
Bureau reports
Featured Syndicates
Values and Lifestyles (VALS)
Newsworthiness
Subliminal Advertising
Storyboard
Newshole
Interstitials
Sound Bite
MAC 143
Exam 3 Practice Question
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 18 pages and 3 million more documents.

Already have an account? Log in
7. First ad agencies were, individuals who purchased space in newspapers and sold it to various merchants
A.
B.
C.
D.
8. Human Interest Stories
A.
B.
C.
D.
9. Product placement
A.
B.
C.
D.
10. Joint Operating Agreement (JOA)
A.
B.
C.
D.
11. A product is endorsed by a well known person
A.
B.
C.
D.
12. Provides insights into how ads work at a general cultural level, myths help define us
A.
B.
C.
D.
Space Brokers
General assignment reporters
Media Buyers
Famous Person Testimonial
Most dramatic information first and 5 W's at the top then narrow down to details
Large ad firms that formed by merging several agencies and that maintain regional offices worldwide
Measured psychological factors and divided consumers into types (thinkers, believers, innovators, achievers, strivers, survivors, experiencers,
makers)
News accounts that focus on daily trials and triumph of the human condition often facing extraordinary challenges
Buying space for a particular good to appear in a show, movie or music video
Attempts to persuade consumers that using a product will maintain or elevate social status
Equivalent of a quote in print newspaper, is an expert (etc.) responds to something
To promote a candidates image and persuade the public to adopt a particular viewpoint
Handle all sorts of stories that might emerge or break in a given day
First ad agencies were, individuals who purchased space in newspapers and sold it to various merchants
Congress did not allow in 1970, two competing papers keep separate news divisions while merging business and production operation for
period of years
File reports from other major cities
Space Brokers
Bureau reports
Penny Papers
Famous Person Testimonial
Psychographics
Myth Analysis
Mega-Agencies
Boutique Agencies
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 18 pages and 3 million more documents.

Already have an account? Log in
13. Demographics
A.
B.
C.
D.
14. A persuasive technique used in most consumer ads that associates a product with a positive cultural value of image even if it has little
connection to the product
A.
B.
C.
D.
15. Slogan
A.
B.
C.
D.
16. Commercial Press
A.
B.
C.
D.
17. Consensus-Oriented Journalism
A.
B.
C.
D.
18. Focus groups
A.
B.
C.
D.
Any print or broadcast expression for which a fee is charged to organizations and individuals buying time or space in the mass media
Charging a fee for online access to news content but customers used to getting online content for free have shunned most online
subscriptions
Earliest type of market research mainly studied and documented audience members' age, gender, occupation, ethnicity, education and income
Large ad firms that formed by merging several agencies and that maintain regional offices worldwide
Snob-Appeal Approach
Political Advertising
Association Principle
Commercial Speech
A sort of blueprint or roughly drawn comic strip version of the potential ad
Space not taken up by ads (remaining 35-50% of content in dailies), has shrunken since 2010
Points out in exaggerated claims that everyone is using a particular product
Phrase that attempts to sell a product by capturing its essence in words
File reports from other major cities
Began as commercial organizations that relayed news stories and information around the country and the word using telegraphs
Served business leaders who were interested in economic issues
Refers to people who aren't journalists that use the Internet and blogs to disseminate news and information
National and metro dailies who's front page was events, issues or experiences that deviate from social norms, journalists as city "monitors"
Non-dailies focused on local schools, social events, town government, property crimes and zoning issues
Distinguishes factual reports from opinion columns, modern reporters strive to maintain a neutral attitude toward the issue or event they cover;
also search out competing points of view among the sources for a story
Underlying value, contending that journalists sometimes naively assume that businesspeople compete with one another not primarily to
maximize profits "to create increased prosperity for all"
Psychographics often rely on, small group interview technique in which a moderator leads a discussion about a product to an issue, about 6-12
people
Served business leaders who were interested in economic issues
File reports from other major cities
People who choose and purchase the types of media that are best suited to carry a client's ad, reach the target audience, and measure the
effectiveness of those ad placements
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 18 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class