MKT 419 Final: MKT419ExamStudyGuide.docx
Document Summary
Digital branding is a rapidly evolving area of marketing. As a result, there are many pov and material to digest. While it is expected that the student read all material assigned to them, this document is intended to aid the student with material and topics one should focus on for examination purposes. Overall 90% of what will be on the exam. Put into order, based on time, the following key periods: Wifi (1999 - based on wifi alliance formation) Marketing with meaning / relevance-based marketing (mid-2000s) Social networks eclipse email as primary communication channel (2009) Despite technology changes, what 4 things remain and most likely always will in the marketing paradigm? (see tmdm slide) What 2 things are marketing organizations struggling with the most? (see page 17) talent. Digital marketing bus (go over to make sure this is enough) Briefly explain what is happening within organizations between it and marketing departments.
