COM 275 Study Guide - Midterm Guide: Single-Bullet Theory, Payne Fund Studies, Harold Lasswell
Document Summary
Any list with four or more options has a strong likelihood of appearing in the exam. A model is a graphic means of explicating an abstract process such as communication. Three types of models: linear-based on principles of stimulus-response psychology, interactive-circular model in which communication is shown to be interactive & interpretive, transactional- describes the giving and receiving of information through communication. Trends leading to change in modern society: industrialization, urbanization, modernization. Perspective of much early research- magic bullet theory: people are socially isolated, have uniform instincts, not influenced by social ties. Mass society: 1920 s, social differentiation increases, informal social controls weaken, communication becomes more difficult, media become important information, acronym- music. People believed it was actually happening when it wasn t. Standard history: magic bullet > limited effects > moderate effects > powerful effects. Revised history: effects have always been mixed, studies types of effects, not strength. Carl hovland- media effects on attitude change, why we fight.
