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COM 275 Exam 3 Review Guide.doc

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Michigan State University
COM 275

Exam #3 Review Sheet This sheet can be used to guide your review for the third exam. It highlights the major things we have talked about so far this semester. It does not tell you exactly what will be on the exam; rather, it is designed to get you thinking about the concepts that will be tested. DISCLAIMER: This guide may not include everything that will be on the exam (Either due to mistake or because it is being written before the exam). Furthermore, not everything that is on the guide will be on the exam. Please keep this in mind, and do NOT use this guide as a crib sheet; it is not intended nor designed to serve that purpose. TIP:As you understand a question, check off the circle/box next to it, and move down the list. Remember, the purpose of the review sheet is to get you thinking about the topics. Be efficient and cover your notes. Refer back to the book lectures/readings – DON’T FORGET TO READ! And don’t spend too much time studying material that you already understand … move on to the harder stuff and come back to the easier stuff. Good luck! Lecture 18: Health Communication -- Chapters 15 O Know the effects of advertising & entertainment on health. o studies show media use linked to negative health outcomes o tobacco: strongest link of use to media o alcohol: moderate evidence linking media use and drinking o prescription drugs: less evidence linking media use and Rx drugs o food: mixed evidence linking media use and food O What is the definition of a campaign? o a purposive attempt to inform, persuade, or motivate behavior changes in a relatively well defined and large audience generally for non commercial benefits to either the individual and or society at large often complemented by interpersonal support. O What are the characteristics of successful campaigns and why campaigns fail? o why campaigns fail:  audience selective attention  barriers to audience’s perceptions  unsophisticated audience-targeting techniques  unrealistic goals  lack of clear criteria for success o Why campaigns are successful:  understand communication campaign history  apply and extend relevant history  understand conflicting campaign components  define clear media objectives and plan  apply formative evaluation  analyze and understand all audiences  analyze and understand your media choices  use multiple media and interpersonal channels  understand uses and contradicting mass media  ID criteria for success and use summative evaluation O Know the risk learning model and the stereotype priming model of health campaigns O Know media advocacy and edutainment. Lecture 19: Entertainment –ANGEL (Media Entertainment Effects) O Know the old and new views on entertainment? o Old (Pascal): Merriment is considered sinful o New (Montaigne and Freud): entertainment is an effective and acceptable means of relief O How does mood management theory explain selective exposure to media? o media selection is impulsive and is done to satisfy variety of needs  excitement and relaxation o often determined by mood o people select programs to relieve their discomfort or extend pleasure O How does the disposition model explain the enjoyment of entertainment? o we enjoy seeing: good things happen to people we like, and bad things happen to people we dislike o we hate seeing: bad things happen to people we like, and good things happen to people we dislike O Know the elements characteristic of: drama, humor/comedy, and sports. o Drama: interesting characters, conflict, satisfying resolution o Comedy: containing cues such that it shouldn’t be taken seriously o Sports: fans whose team win have higher confidence and self esteem.  Confidence: Basking In Reflective Glory  Failure: Cutting Off Reflective Failure O How do arousal jog and excitation transfer theories explain the appeal of suspense? o arousal jog: arousal from suspense is liked o Excitation transfer: great distress intensified enjoyment from the happy end (disposition) Lecture 20: Violence -- Chapter 11 O Know the findings of the Message SystemAnalysis and the National Television Violence Study. o M.S.A: lots of violence on TV + TV does not represent real life (exaggerated) o N.T.V.S: demographics of perpetrators and victims + context of violence O What did the NTVS identify as high risk content? o violence is justified o violence unpunished o minimal consequences to victims o violence realistic o an attractive role model O Know and understand the 5 mechanisms of behavioral affects for media violence. o catharsis: viewers vent their aggressive impulses harmlessly through viewing TV violence o arousal: excitement or arousal from violent TV content o imitation: viewers learn from what they see on TV and try to mimic actions themselves o disinhibition: exposure to TV violence, especially justified violence, weakens the effect of learned restraints against committing violent acts o desensitization: exposure to repeated acts of TV violence makes us less bothered by seeing violence and more likely to accept real-life violence O What are the phases of public policy regarding media violence? o debating TV violence and the rise of juvenile delinquency o research to identify the broad effects of TV violence on social life o proactive efforts to reduce TV violence with legislation O What was the significa
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