Chapter 14: Social Psychology 11/05/2013
Social Psychologymissed it
Conformitygoing with the flow
Zimbardo is the wizard of Oz
Normative influence of conformityfashion, accent, etc.
Fundamental attribution errortendency for observers, when analyzing another’s behavior, to
underestimate the impact of the situation and to overestimate the impact of personal disposition.
Attributions differsome people blamed the new Orleans residents for not evacuating before
katrina. Others attributed their inaction.
Attitudefeelings, often influenced by our beliefs that predispose us to respond in a particular
way to objects, people and events.
Footinthedoorthe tendency for people who have first agreed to a small request to comply later
with a larger request.
Roleplayingwhen we adopt a new role, we strive to follow social prescriptions.
Cognitive dissonancethe idea that we act to reduce discomfort we feel when two of our thoughts
Conformityadjusting one’s behavior or thinking to coincide with a group standard.
Conditions that strengthen conformity1. the group has at least three people. 2. the group is
unanimous. 3. the individual is made to feel incompetent. 4. culture strongly encourages respect
for social standards.
65% of people obey the whole time in the milgram experiment
social facilitationstronger responses or better performance on simple or welllearned tasks in the
presence of others.