Comparing the Linear Model of Communication to the Transactional Model
The linear model is how public speaking used to be regarded. This model represented a 1way flow of
communication (from the speaker, to the audience – and that’s it; no feedback look.)
The newer realization is that any communication, including public speaking is actually a transaction between
the speaker and the listener. It’s important for the speaker to look for, read and adapt message based on
audience cues. This is why the transactional model forms the basis of EXTEMPORANEOUS speaking .
LINEAR TRANSACTIONAL MODEL
Speakers sort of “injected the audience” Communication isn’t a 1way street;
with their ideas. It’s an exchange (or transaction)
with all participants continuously
sending & receiving messages.
Source (speaker) Source (speaker)
Message (that the speaker encodes using Message (that the speaker encodes using
verbals and nonverbals and the listener verbals and nonverbals and the listener