Exam 3 Media Communications in Society (1200) Fall 2013

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Department
Communication
Course
COMMUN 2100
Professor
Perreault
Semester
Fall

Description
Study Guide for Exam #3 Communication2100: Media Communication and Society Fall 2013 Questions from the Text Chapter 14: Media Uses and Impacts 1. What are media effects?  a. Changes in cognition, attitude, emotions, and behavior because of exposure to  media. 2. In following the “scientific method”, be able to identify the independent variable and  the “dependent” variable in a hypothetical research project.  a. IV is what is changed b. DV is what is measured. i. If an experiment says they are experimenting how aggressive children are  from watching films, the IV would be which film they are showed, and the  DV would be how aggressive they are.  3. Identify the principle findings of the 1998 content analysis of acts of violence in 3  seasons of television programs as carried by 23 different cable and broadcast  networks.  4. Identify how the Bobo doll study is a good example of experimental research.  What  theories do its results support?  5. Distinguish between validity and reliability as used to describe research data.  6. What is the basis of ethnographic research? a. Is a naturalistic research method in which the observer obtains detailed information from personal observation or interviews over extended periods of time. 7. Which media theory focuses on how we use media to satisfy a need? a. Uses and gratifications theory 8. Identify the principles of cultivation theory. a. Heavy TV viewers believe they are more susceptible to crime because of how  much they see on TV. They are then more cautious. 9. Recognize priming theory and be able to identify how this could apply to our  understanding of media effects.  10. Why do media portrayals encourage stereotyping? What is the possible negative  impact of stereotyping? 11. What do experimental research studies say is the result of exposure to explicit  pornography? a. Negative attitudes toward women, assume u
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