NTR 330 Lecture 2: Advocacy Assignment 2 InstructionsExam
Course CodeNTR 330
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ASSIGNMENT 2 INSTRUCTIONS
For this assignment, you will use your knowledge about the National School Lunch Program and
the Healthy, Hunger-Free Kids Act of 2010 to write an op-ed article. The purpose of this
assignment is for you to develop an opinion about the controversy and argue that opinion to the
lay public, in a concise, written form.
Your article must be no more than 750 words in length, and should include the following:1,2
1. Include a creative headline that summarizes the issue with a “punch” and a by-line that
gives credibility to your argument.
2. Start with a hook, to grab the reader’s attention and encourage them to keep reading.
3. Provide a strong argument, that identifies the current needs within the context of the
controversy, provides solutions to those needs, and addresses the strengths and
limitations of the proposed solutions. Your message should influence the audience’s
attitudes, beliefs, and actions.
4. Support the argument with strong evidence that is credible, pertinent, and
understandable. You need to select evidence from credible sources; otherwise, your
argument will look not credible. If your evidence is off-topic, the reader will easily lose
interest, so make sure your evidence is pertinent. It also needs to be understandable –
on the level of the reader – not too technical or simplistic.
5. Contain stories. Evidence alone will not influence the reader to support your argument.
Stories will support your argument, allowing the reader to connect with and remember
your argument. They can also speak to the reader’s emotions, evoking feelings of
empathy or anger. Make your stories succinct, interesting, and powerful so they will
motivate instead of bore the reader. When stories are not applicable, factoids are
useful. Factoids are small nuggets of information that have a similar effect as stories
(e.g. shock or intrigue). You may make up stories for the purpose of this assignment.
6. Maintain flow with effective transitions. Transitions should be used to connect thoughts
and move from one idea to another, helping to make relationships between ideas clear.
7. Use appropriate language, given the background knowledge of the reader. In this case,
free of technical language because the audience is the lay public.
8. End with a call to action, encouraging the reader to do something in light of the
knowledge/awareness they just gained from the article. Your call to action should be
unique (your own idea), realistic (we are not solving world hunger in one simple step)
and specific (concrete solutions, not just “more funding”).
Before you begin writing your article, also read these two “how-to” articles:
Duke University – “How to Write an Op-Ed Article”
Writing Studio, Op-Ed
For your reference, here are examples of op-ed articles from the New York Times:
1 Daly, J. Advocacy: Championing Ideas and Influencing Others. Yale University Press; 2011.
2 National Communication Association. Speaking and Listening Competencies for College Students; 2012: Online at:
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