NTR 330 Study Guide - Final Guide: We (Firm), Ogilvy & Mather, Infographic
Document Summary
Social media is an important part of advocacy. A recent study revealed that 55% of digitally active, cause-savvy american adults were likely to contribute to a cause by either donating money, donating other goods, going to an event, or volunteering their time. These individuals were compelled to do more than just like a cause on facebook. On the following pages, you will find the examples of these types of social media artifacts. Take time to browse different causes on social media and see which posts/tweets/pictures get the most likes and shares, but remember you are creating your own artifacts, not taking submitting someone else"s work. (that"s plagiarism). Be familiar with the rubric before beginning to collect resources for your assignment. To help you create your own quality artifacts, review the following resources for tips about: (1) comparing tactics for different social media platforms, (2) creating compelling stories, and (3) ensuring that your stories contain all the appropriate "building blocks. "
