MGTC 30450- Midterm Exam Guide - Comprehensive Notes for the exam ( 28 pages long!)
Document Summary
The result is companies will shift their emphasis toward being (cid:498)better(cid:499) than its competitors and away from being different. This focus can result in a death spiral of diminishing returns: three levels of foresight pyramid, perspective, emergent change in business and society, foresight, evidence-based, insight. Session 2: perspective, framing and scanning, focus of this session, stakeholder assessment, drivers of change, systems mapping, environmental scanning, weak signals of change, (cid:498)diamonds in the rough(cid:499, modes of scanning. India: china, south africa, global market interdependence, widening rich-poor gap, emerging global middle-class, generational value shift, ex. Intersection between all three, social and economic, or environmental and economic. Session 5: central research question format, blank is your specific topic narrowed down from your general, what is the future of ___________ ? category of interest. Future: foresight forecast, narratives of expected and alternative scenarios, foresight forecast, insights.
