MKTG 370 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Internet, Facebook, Youtube
Document Summary
Early networks: the internet story started in 1957, starts with the ussr"s launch of the sputnik satellite, it signaled that the u. s. was falling behind the russians in the technology stakes, prompting the. Boom, boom bang: for a time, it seemed like the halcyon days of the late 1990s would continue forever, that the dot. com bubble was impervious to bursting. Overview of direct marketing: what is direct marketing, direct marketing= a way for marketers of a company to communicate directly with their target market. Actions desired on the internet (generic action objectives: to get the visitor to request more information (to inquire, to make a sale, to keep the visitor on the site longer. Strategy elements: offer, list (or other targeting mechanism, media, creative execution, copy, layout, service and support. 1: amazon. com reports a 100-millisecond lag in performance affects revenue by 1% Search engine optimization (seo: definition, other names for seo, natural search, organic search, algorithmic search.
