pegasus.docx

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Department
Business Administration
Course
BUSN 1101
Professor
Sandy Blank
Semester
Fall

Description
Low price Easy to use Can link with other computers After sales service and support Fast and powerful Stores lots of data Sports Magazines Leading Trade Journals  General Business Magazine  New Venture Magazines Our company is named Pegasus Tech and our executive responsibilities are outlined in  the table below: Officer name Primary responsibility  Secondary responsibility Appaz Zharmukhamed  VP­Marketing Research VP­ Sales Managements Wang Tong VP­Sales Management VP­ Finance Suzanne Baumgartner VP­ Brand Management VP­Advertising Anagha Bharadwaj President – Overall  VP­Brand Management Leadership Khalid Al  VP­Finance VP­Marketing Research   Each of these responsibilities fit the skillsets of the individual assigned.  Our target  segment is Workhorse, which we chose because we saw the highest potential for that  market.  In terms of marketing, we named our brand Pegasus to represent the Workhorse  segment we chose to target.  We added presentation, database, and bookkeeping as key  software components because those were highly desired by our target market.  We also  decided to go with a 
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