COMM 3201 Study Guide - Summer 2019, Comprehensive Final Exam Notes - Ehealth, Community Mobilization, Asynchronous Communication

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COMM 3201
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Health Communication Summer 1 2018
5/8/2018
General Overview
Health Communication
Health Communication: study and use of comm. Strategies to inform and influence
individual decisions that enhance health
Aims to create change by changing people’s knowledge attitudes, external structures so
as to encourage, modify, or eliminate certain behaviors
Should influence, engage, empower, support individuals, communities, health care
professionals, etc.
Health Communication Environment
Recommended Action: what behavior you want people to modify, what are you trying to
get people to do
Political Environment: what policies are in place (local, state, or federal), how do these
influence people’s behaviors
Communities/ Key Groups: who you are trying to reach with your message, not only
people you want to change but those who will influence targeted groups
Social Environment: people you interact with (friends, family, coworkers)
Interventions
Upstream Interventions
Seek causes of disease and disability
Focus on prevention (rather than treatment) in communities/populations
Apply to everyone, not just a specific group
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Downstream Interventions
Targeted programs with an explicit health purpose
Addresses more narrow range of benefits
Focuses more on individuals than communities/populations
Current Issues in Health Communication
Health inequalities: certain groups at higher risk
Patient empowerment: people like to feel like their in control of their health
Chronic diseases: thanks to technological advances, people are living longer (living
longer with illnesses), management of chronic diseases
Electronic-Health (E-Health): using technology for health information (communication w
doctor, phone, internet)
Health Literacy: how knowledgeable are you on health issues, do you have the ability to
find health information, motivation is a factor, self-care
Worldwide urbanization: more people than ever are moving to cities, access to resources,
spread of disease
Threat of bioterrorism (risk communication): how do you make people aware of risk so
that they take steps to prevent it, but not in complete panic
Developing countries: health communication aims to work with developing nations,
health campaigns should work with vulnerable populations
Characteristics of Health Communication
People-centered
Evidence-based
Multidisciplinary
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