HONR 1101 Study Guide - Tjx Companies, Competitor Analysis, Value Proposition

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Identify the business opportunity: identify the industrial sector. Must grab the reader"s attention and include everything that you would cover in a five minute presentation: sector"s market size & growth potential, customer needs, failing of competitors, competitive positioning. Describe exactly what your product is and for what purpose it was designed. Discuss how it works, special features, resulting economic, social, or environmental benefits. Stress value proposition: describe what unique benefit you will provide to a particular set of customers and thus to tjx. State past and potential growth rates of the sector. Competitor analysis: state key competitors, competitor swot, this business swot. Cash budget to explain it to the reader. Document production guideline: draft all parts of the business plan as a microsoft word document, except the financial plan pro forma cash budget, which should be developed as an excel document. Use the combine function to append the powerpoint pdf to the end of the business plan pdf.

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