Reading #2--Guideline for the written business plan.docx

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Northeastern University
Honors Program
HONR 1101
Osborne Jackson

Reading #2--Guideline for the written business plan Section Topic Focus Pages Cover Page Company name 1 Tag line Logo Team members Date Executive Purpose of the business What are the fundamentals of your business and why 2 Summary should anyone pay attention? Identify the business opportunity Must grab the reader’s attention and include everything • Identify the industrial sector that you would cover in a five minute presentation • Sector’s market size & growth potential • Customer needs • Failing of competitors • Competitive positioning Summary of funding needed Business Concept/ Value proposition What are you selling? Describe exactly what your 2 product is and for what purpose it was designed. Product Keys to success Discuss how it works, special features, resulting Description economic, social, or environmental benefits. Why is your product different or better? Stress Value Proposition: describe what unique benefit you will provide to a particular set of customers and thus to TJX. Market Analysis Identify industrial sector How many potential customers are there? What 3 State size of the sector percentage do you initially plan to target? How did you derive this figure? State past and potential growth rates of How would you describe your customer? the sector What trends in society support the likelihood of your Target market size, customer needs, customer preferences success? What survey data reinforces your idea? Who are you competing against? Why are you better? Competitor analysis: •
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