MSCR 1220 Study Guide - Fall 2018, Comprehensive Midterm Notes - Mass Media, Social Forces, Netflix
12 Oct 2018
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As soon as one thing comes out, a new technology comes out. Media is the most dominant social institution in our society. Media and society have a mutual relationship where both influence each other. Talks less time to communicate with people. Don"t need to solely rely on face to face communication. Don"t need to verbally pass down history can be recorded. Documents can be sent remotely no need to physically go to see it. Those taught to read and write were higher up in society. New active audience (assuming that they can read and write and engage) Final product must still be physically distributed. Info is democratized because more content can get to more ppl (the masses) Transmission of visions across distance and time. Messages can be sent to the masses if you have access to the tech needed. Within 10 years, the majority of americans had tvs in their homes.
