MUSI 3338 Study Guide - Comprehensive Final Exam Guide - Swot Analysis, Twitter, Time
20 Nov 2018
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Lots of social media fan interaction (diary) Swot analysis - by marketing guru philip kotler in marketing management. A process that helps you examine thoroughly both the internal and external environment of your company to help you do the following: Match external opportunities with your internal strengths. Overcome internal weaknesses to pursue certain opportunities. Reduce your vulnerability to external threats (things that can get in your way). First, you must start by scanning for a profitable marketing opportunity. (o) A marketing opportunity is a void or consumer need, which is unique and profitable concept. To identify profitable marketing opportunities, you must look into your external environment - the realm that is outside of your company and your control. Opportunities can come in many forms: societal trends, technological developments, economic conditions, natural causes, political-legal regulations, competition, etc. To sum it up, follow the trends. Don"t skate where the puck is, skate where the puck is going.
