MCC-UE 1 Study Guide - Quiz Guide: Mass Society, Intersectionality, Binary Opposition
Document Summary
Introduction to media studies - quiz 2 review. System of meanings, way of seeing the world. Put in place & maintained by the ruling classes - hegemony. Selective use of images & language used to construct a particular worldview. Media causes certain ideologies to become extremely normalized. Influence on media can be seen in its exclusion & inclusion of certain ideologies, highly influencing consumer"s perception of the world & what we think of it. Non-financial social assets that promote social mobility beyond economic means. Education, intellect, style of speech, dress, or physical appearance. Culture wars: conflict b/w traditionalist or conservative values & progressive or liberal values. False consciousness: people with certain views & ideologies that don"t support themselves are influenced by the ruling class"s view. Connects questions of culture, power , & ideology. Gramsci - ruling groups can maintain their power through force, consent, or a combination of the two.